Everything begins with purpose. This is your central reason for being; your collective “Why?”. It defines the true boundaries of your organization, and gives people a reason to contribute for more than just the paycheck.

People want to be part of something bigger than themselves, and you can multiply both their engagement and their impact by helping them to align their personal mission with the mission of the organization.

All Responsive organizations have a clear and specific purpose that they use to guide decisions and align the actions of everyone who contributes.


Being open is about making it as easy as possible for anyone who is committed to your purpose to access and share information that might be useful.

When you live in a world where we are overwhelmed with data, it’s actually counter-productive to try to have some centralized person or people acting as traffic cop and trying to predict which information will be most useful to which person or team.

Responsive organizations look for every chance they can to ‘default to open’, and start by making information as easily accessible to as many people as possible.


Learning is about what you do with all this information. How do you improve continuously?

Responsive organizations create processes and systems that ensure that every project and every team is constantly reflecting on what’s working and what’s not, and adjusting course as necessary


Network is about empowering people to help you achieve your purpose - regardless of who they are or where they are in relation to the organization.

This means breaking out of the limits of the corporate hierarchy, working across regions and functional silos, and even breaking down cultural and societal boundaries that can get in the way.